Attitude Is Everything by Jeff Keller

Introduction

"Your attitude can either be your best friend or your worst enemy."– Jeff Keller.

Your mindset determines your success in life. In Attitude Is Everything, Jeff Keller explores how a positive mental attitude can transform your career, relationships, and overall happiness. This book is a must-read for anyone who wants to achieve personal growth and success through the power of attitude.

Why Attitude Matters So Much

Jeff Keller emphasizes that attitude is not just a part of success—it is the foundation of it. He shares personal experiences where changing his mindset helped him transition from a dissatisfied lawyer to a successful motivational speaker.

Key takeaway:

"The way you think affects the way you act, and the way you act affects the results you get."

Part 1: Success Begins in the Mind

Think Like a Winner

Your thoughts shape your reality. If you constantly tell yourself you’re not good enough, you’ll subconsciously act in ways that confirm it.

Example: Imagine two job seekers. One believes, “I’m not qualified; they won’t hire me,” while the other says, “I bring value, and I’m ready.” Who do you think makes a better impression in an interview? Exactly!

Key Insight:

Your success mindset is like a magnet. Positive thoughts attract positive outcomes.

Watch Your Words

The words you use reflect your internal beliefs. Negative self-talk like "I can’t," "I’ll try," or "I hate my job" shapes your reality.

Real-Life Tip: Instead of saying, “I’ll try to do this,” say, “I will do this.” It programs your brain for commitment, not hesitation.

Part 2: Watch What You Feed Your Mind

Garbage In, Garbage Out

If you surround yourself with negativity—whether from people, media, or even your own thoughts—you’ll struggle to grow.

Example: Reducing negative news consumption and replacing it with motivational podcasts and books can shift your mindset dramatically.

Surround Yourself with Positive Influences

Just like a plant needs the right environment to grow, you need supportive people, uplifting content, and clear goals.

Part 3: Take Action

Be Willing to Do What Others Won’t

Success comes from doing the uncomfortable things others avoid—working late, learning new skills, or stepping out of your comfort zone.

Example: Jeff Keller left a secure law career to pursue motivational speaking—an uncertain path. But his belief in himself made the difference.

"The road to success is dotted with many tempting parking spaces." – Jeff Keller

Never Quit After a Setback

Keller teaches that failure is not the end but a lesson. Those who persist through failure ultimately succeed.

Real-Life Story: Walt Disney was rejected over 300 times before he got financing for Disneyland. His attitude? Unshakable.

Famous Quotes from Attitude Is Everything

"Attitude is the librarian of our past, the speaker of our present, and the prophet of our future."
"You are what you think about all day long."

How to Apply This Book to Your Life

Start a Gratitude Journal – Write 3 things daily that you're grateful for.
Reframe Negative Thoughts – Catch yourself when being negative and flip it.
Set Small, Achievable Goals – Small wins build massive momentum.
Take Responsibility – Stop blaming others; own your outcomes.

Final Thoughts: Your Attitude Really Is Everything

If you want a better life, career, or relationships, it all starts with what’s in your head. Jeff Keller’s message is clear:

"Change your attitude, and you change your life."